著名DM公司NCR香港星辰銀行客戶細分方案（ppt 16）

Customer Segmentation:Foundation for Differentiated CRM
Wilson Lo, Head of Business Planning & CRM
Consumer Banking, Hong Kong, DBS
The Great Expectation
CRM - Strategy for Relationship Building
Customer Analytics for Developing CRM
No One Scheme Fits All
Segmentation - Know Your Customers
Dynamic Segmentation
Dynamic Segmentation in Practice
Segmentation & Modeling for CRM Program
Unfolding the Technical Enablers
Use Data to build CRM Analytics
Utilizing Knowledge in Customer Contact
Acquisition - Focusing the Relevant
Increase Segment Value
Improvement with Structured CA
Customer Intelligence as Foundation

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