成都市XX商業地產項目廣告策劃方案及市場推廣顧問服務方案（doc 34）

壹、本案項目特點-及市場定位Project Features and Market Positioning 4
一、基本資料Background 4
二、本案區位特點FEATURES IN GEOGRAPHICAL LOCATION 5
三、市場定位Market Positioning 6
貳、市場推廣策略Marketing Strategy 7
一、資金投入策略Strategy for Marketing BUDGET 7
二、媒體廣告計劃Media Planning 7
（一）廣告計劃/要點Advertising Plans/ Key APPROACHES 8
（二）媒體選擇Media CHOICES 8
（三）公關及廣告實施流程Implementation Process for PR & Advertising 9
（四）媒體廣告發布建議RecommendED STRATEGY for ADVERTISING 10
三、平麵設計策劃要求THEME of Graphic Design 12
四、NP、路牌廣告策劃要求BILLBOARD ADVERTISING and ITS Design 12
五、營銷推廣活動計劃建議Promotional Activities 12
六、企業形象宣傳包裝建議Packaging and Branding of Corporate Image 13
（一）本項目營銷推廣文化理念Philosophy behind the Brand Image OF THE PROJECT 14
（二）本案項目營銷推廣文化的構築方式The Execution Process of Brand Building 14
叁、服務項目配合明晰清單 SERVICES AND SUPPORTING INFORMATION REQUIRED 16
一、市場推廣顧問服務項目Marketing Consultancy Services 16
二、市場推廣顧問專業配合人員Marketing PROFESSIONALS 18
三、其他工作配合要點SuPPORTING Functions 20
四、顧問服務計酬原則Principles AND SCALE OF CONSULTANT FEES 20
五、發展商須提供之資料清單【附件一】
iNFORMATION TO BE PROVIDED BY DEVELOPER(ATTACHMENT 2) 22
八、海外發布所需資料清單【附件二】
PREREQUISITES for ADVERTISING overseas(ATTACHMENT 3) 24

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