營銷方案規劃(pdf 49頁)

目 錄
1 概述.............................................................................................................1
1.1 公司簡介....................................................................................1
1.2 概況...........................................................................................2
1.3 主要影響....................................................................................6
1.4 商業理念....................................................................................6
2 組織結構......................................................................................................7
2.1 管理及人員................................................................................7
2.2 團隊主要組成.............................................................................7
2.3 年度人員分析與費用..................................................................8
2.4 管理機構....................................................................................8
3 產品組合......................................................................................................8
3.1 選擇產品組合.............................................................................8
3.2 銷售預測..................................................................................10
3.3 分析當前產品組合....................................................................10
4 市場分析....................................................................................................14
4.1 市場分析..................................................................................14
4.2 目標市場..................................................................................15
4.3 市場研究計劃...........................................................................16
5 分銷與服務................................................................................................17
5.1 分銷職能的構成.......................................................................17
5.2 目前銷售渠道分析....................................................................18
5.3 客戶服務與支持.......................................................................19
6 競爭...........................................................................................................20
6.1 當前產品組合的競爭地位.........................................................20
6.2 我們主要的競爭對手................................................................20
6.3 采取的對策..............................................................................21
7 廣告與促銷................................................................................................21
7.1 目標與策略..............................................................................21
7.2 下一年的媒體組合....................................................................22
7.3 廣告代理信息...........................................................................22
7.4 下一年廣告效果評測................................................................22
8 營銷人員....................................................................................................23
8.1 營銷員工數..............................................................................23
8.2 理想的銷售團隊.......................................................................23
8.3 非銷售人員..............................................................................24
8.4 200 年營銷人員費用.................................................................24
8.5 18新利真人网 發展計劃....................................................................24
9 優勢劣勢分析............................................................................................25
9.1 優勢.........................................................................................25
9.2 劣勢.........................................................................................26
9.3 問題和可能性...........................................................................26
10 目標與策略..............................................................................................27
10.1 概述........................................................................................27
10.2 介紹：新產品組合..................................................................27
10.3 每個產品線組的市場目標.......................................................28
10.4 銷售目標................................................................................29
10.5 各銷售渠道的的銷售目標.......................................................29
10.6 營銷策略................................................................................30
10.7 價格政策................................................................................30
11 銷售計劃..................................................................................................31
11.1 未來三年的銷售計劃..............................................................31
11.2 銷售目標................................................................................32
11.3 圖表表示................................................................................33
12 營銷預算..................................................................................................36
12.1 營銷費用................................................................................36
12.2 市場預算圖表.........................................................................37
13 活動時間表..............................................................................................42
13.1 表一........................................................................................42
13.2 表二........................................................................................43
13.3 表三........................................................................................43
14 評估與過程控製.......................................................................................44
14.1 結果........................................................................................44
14.2 按金額計算的結果..................................................................4
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