科特勒營銷管理下載_Marketing_Management08(PPT 17頁)
- 所屬分類：
- 營銷知識
- 文件大小：
- 123 KB
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- 相關資料：
- 營銷管理
科特勒營銷管理下載_Marketing_Management08(PPT 17頁)內容簡介
Objectives
Identifying Competitors
Evaluating Competitors
Competitive Intelligence Systems
Competitive Strategies
Customer vs. Competitor Orientation
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Identifying Competitors
Evaluating Competitors
Competitive Intelligence Systems
Competitive Strategies
Customer vs. Competitor Orientation
..............................
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