科特勒營銷管理下載_Marketing_Management07(PPT 12頁)
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- 營銷知識
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- 126 KB
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- 相關資料：
- 營銷管理
科特勒營銷管理下載_Marketing_Management07(PPT 12頁)內容簡介
Review
How Business & Consumer Markets Differ
Organizational Buying Situations
Participants in the Business Buying Process
Major Influences on Organizational Buyers
Business Buyer Decision Making
Institutional & Government Buying
..............................
How Business & Consumer Markets Differ
Organizational Buying Situations
Participants in the Business Buying Process
Major Influences on Organizational Buyers
Business Buyer Decision Making
Institutional & Government Buying
..............................
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