科特勒營銷管理下載_Marketing_Management02(PPT 14頁)
- 所屬分類：
- 營銷知識
- 文件大小：
- 134 KB
- 下載地址：
- 相關資料：
- 營銷管理
科特勒營銷管理下載_Marketing_Management02(PPT 14頁)內容簡介
Objectives
Define value & satisfaction - understand how to deliver them
The nature of high-performance businesses
How to attract & retain customers
Improving customer profitability
Total quality management
..............................
Define value & satisfaction - understand how to deliver them
The nature of high-performance businesses
How to attract & retain customers
Improving customer profitability
Total quality management
..............................
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