_顧客價值為導向的科特勒營銷模式在中國的發展(PPT 62頁)
_顧客價值為導向的科特勒營銷模式在中國的發展(PPT 62頁)內容簡介
Customer Philosophy
Instead of “hunting ” marketing is “gardening ”. The job is not to find the right customer for your products, but the right products for your customers. As stated by Lester Wunderman ,”The chant of the Industrial Revolution was that of the manufacturer who sad ‘This is what I made, won`t you please buy it.’ The call of the Information Age is the consumer asking, ‘This is what I want, won`t you please make it.’ ”
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Instead of “hunting ” marketing is “gardening ”. The job is not to find the right customer for your products, but the right products for your customers. As stated by Lester Wunderman ,”The chant of the Industrial Revolution was that of the manufacturer who sad ‘This is what I made, won`t you please buy it.’ The call of the Information Age is the consumer asking, ‘This is what I want, won`t you please make it.’ ”
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