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營銷核心概念(PPT 43頁)

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營銷核心概念
營銷核心概念(PPT 43頁)內容簡介
Core Concepts of Marketing
Flow Structure in a Modern Exchange Economy
Actors and Forces in a Modern Marketing System
Selling and Marketing Concepts Contrasted
Evolving Views of Marketing’s Role
Evolving Views of Marketing’s Role
Evolving Views of Marketing’s Role
Determinants of Customer Delivered Value
The Generic Value Chain
Levi Strauss’ Value-Delivery Network
Levels of Relationship Marketing
The Profit Triangle
Strategic Planning, Implementation, and Control Process
The Boston Consulting Group’s Growth-Share Matrix
Market Attractiveness: Competitive- Position Portfolio Classification
The Strategic-Planning Gap

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