廣州TUT本日公司各地工作站銷售工作手冊.pdf19

一、批文.......................................................................................................................................................................9
二、銷售資料...............................................................................................................................................................9
三、售房的具體操作程序：.........................................................................................................................................9
個案銷售培訓計劃..........................................................................................................................................................11
平麵設計係統..................................................................................................................................................................11
一、樓盤標誌.............................................................................................................................................................11
二、標準字體.............................................................................................................................................................12
三、標準色.................................................................................................................................................................12
四、象征圖形.............................................................................................................................................................12
五、組合係統.............................................................................................................................................................12
六、VI應用.................................................................................................................................................................12
七、VI特點.................................................................................................................................................................12
廣告執行係統..................................................................................................................................................................13
一、廣告執行部門......................................................................................................................................................13
二、前期分析.............................................................................................................................................................13
三、廣告階段劃分......................................................................................................................................................13
四、廣告費用估算......................................................................................................................................................13
五、廣告計劃執行......................................................................................................................................................14
六、效果測定.............................................................................................................................................................15
現場設置係統..................................................................................................................................................................15
一、售樓部.................................................................................................................................................................15
二、客戶動線結構圖..................................................................................................................................................16
答客問示範（南京月安花園）........................................................................................................................................16
一、地理位置.............................................................................................................................................................16
二、樓盤狀況.............................................................................................................................................................17
三、價格情況.............................................................................................................................................................18
四、政策法規.............................................................................................................................................................19
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