某商品鄭州前期市場調研報告(ppt 70頁)

某商品鄭州前期市場調研報告目錄：
一、Macro Information宏觀信息
二、Competitors Information競爭對手信息
三、Layout/Section信息
四、CommoditiesFeatures商品特征
五、Comparison&Conclusion商品比較結果

某商品鄭州前期市場調研報告內容簡介：
Common Features of Competitors競爭對手共同特點
1.Keep high density of distribution in downtown
在市中心分布密集；
2. Sales per store everyday is not high. Take supermarket of 7000spm as example, the ordinary sales is 160-250 thousand per day.
單店日銷售額普遍不高，平時約為16－25萬/天（以7000sqm賣場為例）；
3. Average sales per consumer in ordinary time is about RMB15-25.客單價平時約為15－25元；
4.Supermarkets in combination with department stores are broadly accepted by local consumers.
商廈結合賣場的模式受到當地消費者的認同；
5.Consumers pay much attention to promoted and lower priced commodities.
消費者對低價促銷商品關注程度較高；
6.Fresh commodities,sugarcanes for example, often attract a large number of consumers when in promoted price.生鮮（如甘蔗）低價促銷通常吸引大量顧客；
7.Famous brands of Dry commodities such as P&G and Unilever keep high price.
Dry部門的知名品牌如寶潔、聯合利華等產品價格偏離嚴重（偏高） ；
8.Major appliances in HL can barely found in the supermarkets.
HL大家電在各大賣場幾乎絕跡。
9.Most apparel commodities keep low price, have no good brand and hardly guarantee quality, but most supermarkets consumers accept them.
服裝以低價導入為主，忽略品牌性，品質難以保證，但迎合大部分在賣場選購服裝顧客的需求。

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