索尼數碼市場推廣方案(英文版)(ppt 33頁)

索尼數碼市場推廣方案(英文版)目錄：
1、To strengthen Cyber-shot sub brand image in China market
2、To increase Cyber-shot awareness
3、Category intrinsically lifestyle oriented
4、Technological advancement in proportion to lifestyle pirations
5、FASHIONABLE
6、SUPERIOR4
7、TASTEFUL4
8、STUNNINGLY DIFFERENT7

索尼數碼市場推廣方案(英文版)內容提要：
Grand Launch Impact About Lifestyle About “Creativity”Enhance Product Knowledge Drive Product Off-take The idea :
Sony creates exotic “photo opportunities” for you, all around China

The “Photo Opportunities”
Exotic “objects” placed in popular, high traffic areas (e.g.人民廣場, 新天地), termed “Sony Creations”
A total of 10 creations in BJ/SH/GZ

Each photo taken at “Sony Creations” sites can be sent to Cyber-shot Online Expo – entitled to premium / gifts with purchase of the P10

Big expo tent erected at public areas, e.g. Fu Xing Park in Shanghai

Product demonstration / experience
Educational expo teaching participants on ways to take superb photographs
“Life Setting” compartments ( with different settings that enhance the creativity -- lighting environments, running water, small subjects) for people to experience the enrichment that is associated with the P10

The 10th, 100th, 1000th, 10000th entrance to the Expo will win a P10, whereas all participants can get premiums with purchase the P10 at selected outlets

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