東風雪鐵龍公關宣傳計劃提綱(ppt 61頁)

東風雪鐵龍公關宣傳計劃提綱目錄：
產品投放 Product Launch:
富康新浪潮舒適版上市 Launch FK
愛麗舍VTS上市 Launch ELYSEE VTS
愛麗舍SX16V上市 Launch ELYSEE SX16V
賽納XSARA上市 Launch XSARA
產品後續宣傳 Post Launch Communication
各新上市車型的後期推廣Maintain media exposure of new models after launch
事件公關 PR Events
富康奪取全國汽車錦標賽上海站冠軍FK as a champion in Shanghai Motor Race
愛麗舍在亞運村市場銷量奪冠ELYSEE has a good sales volume in Yayuncun market
其他 Others:
東風雪鐵龍武漢商務大會召開Dongfeng.Citroen business convention was held in Wuhan
龍訊創刊Launch the dealers publication “Dragon Communication

東風雪鐵龍公關宣傳計劃提綱內容提要：
賽納XSARA的推出，使東風雪鐵龍在16萬元以上的中高檔轎車市場競爭能力得以加強；
Launch of XSARA has strengthened the competitiveness in the mid-tier sedan segment at the price of RMB160,000;
對外公關宣傳網絡初步建立，並具備進一步擴充的基礎；
Established the foundation of PR network, and prepared for future expansion
上半年側重產品投放，以至整體品牌建立的比重較少。
Major focus on product launches leading to less emphasis on brand level communication

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