某管理學院營銷策略(英文版)(ppt 62頁)

某管理學院營銷策略目錄：
一、What is Marketing Strategy?
二、Finding Profit Opportunities
三、Creating Competitive Advantage
四、Challenging Competitive Advantage
五、Creating Corporate Advantage

某管理學院營銷策略內容提要：
If the value is vand competitors bid p1, p2, etc., the winning bidder will not make money.
If the bids are valued at p1 + e1, p2 + e2, etc. and the e’s are random variables, the winner may do quite well.

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