DHL速遞服務的營銷模式概述(ppt 23頁)(英文版)

DHL速遞服務的營銷模式概述內容簡介:
As we are moving from competing brands to competing supply chains, logistics has become one of the key drivers of competitive advantage.
Some companies have recognised this, however they have been focusing on the supply chain driving the production and sales of finished goods.
Yet there is another supply chain within these companies, also heavily affecting customers and business results, which is often largely being ignored:
DHL wants to be recognized as the global quality leader in the management of integrated solutions for the (mission-critical) service parts logistics market

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