您現在的位置: 18luck新利全站下载 >> 新利体育取现 >> 渠道管理>> 資料信息

整合渠道營銷概述(英文版)(ppt 51頁)

所屬分類:
渠道管理
文件大小:
598 KB
下載地址:
相關資料:
整合渠道, 渠道營銷, 營銷概述, 英文版
整合渠道營銷概述(英文版)(ppt 51頁)內容簡介

整合渠道營銷概述(英文版)內容提要:
BMW Situation III:
Allowing a full view of the BMW customer delivers smarter targeting and profit-generating up sell and cross sell opportunities
Which vehicle owners are best targets for credit cards?
How can BMW card owners increase the lifetime value of the vehicle owners?
Where are the pockets of our most profitable customers?
Which customers will deliver additional revenue through financial services products after they have disposed of their BMW?
How BMW measures return on investment:
Consistent measurement and enhancement of BMW marketing programs
Ability to prioritize prospects and customers based on their likelihood to buy
Identification of “low hanging fruit” – programs that can be quickly implemented to generate revenue in the short term
Refinement of customer communications


..............................

Baidu
map