某滾筒洗衣機營銷策略分析報告(pdf 51頁)（英文版）

某滾筒洗衣機營銷策略分析報告目錄：
Chapter 1 Tactics for research..................1
Chapter 2 Current situation of Greaten European style washing machine.....6
Chapter 3 Corporate orientation and Porter’s 5 forces analysis.......18
Chapter 4 Scheme of product structure...................29
Chapter 5 Brand analysis 31
Chapter 6 Technology analysis........37
Chapter 7 Conclusions and suggestions...............39

某滾筒洗衣機營銷策略分析報告內容提要：
The basic research question is what kinds of feasible marketing strategies should be takenby Greaten European style washing machine? Derived from this basic question, some mainrelated questions are considered in the research, such as: Are current corporate objective andstrategy effective? Is current product structure competitive? How to make the best use of threeOEM suppliers? Is current brand management reasonable? How to improve current R&Dcapability so as to transfer OEM to ODM?
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However, there are mainly three limitations of the research. First one is confidentiality of data.Second one is access to information. Sometimes the researcher can not get necessaryinformation that he wants. Finally, it may more emphasize on qualitative analysis andquantitative analysis is relatively weak.
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Interview questions
1. How many brands of washing machine is your company selling? What are the top 3 salable brands ofEuropean style washing machine?
2. What is your forecast of European style washing machine in next three years?
3. Which brand is growing very fast recently and will become the most prosperous one in the market?
4. What is the most competitive product category of Greaten? If it is washing machine, is it exclusivelyfully automatic washing machine?
5. What is your impression of current Greaten brand? Has it changed these years in your mind?
6. As far as technology is concerned, which brand is more favored by the customers than others in yourmind? Why?
7. Which brand has the most advantage on product structure? Why?

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