Build Strong BrandsThrough Consumer Insight(ppt 43頁)（英文版）

Build Strong BrandsThrough Consumer Insight內容提要：
Benefit of consumer insight
Which brands have compelled you
as a consumer? Brands you feel
connected to. Brands you want to own.
Brands you’re proud to have purchased
and to show your friends
……

It contains 5 categories of brand market fundamentals:
Consumer insight:
Understanding what customer needs and how they relate to our products / services.
2.Brand positioning
Understanding our customer allow us to capture their hearts and minds by defining the brand, product benefits, personality and price value
……

Revitalize Ford’s image as a brand that providing a solution of enjoying fun and excitement of life
Rejuvenate Ford’s image by connecting younger generation Taiwanese
Reinforce Ford’s social involvement in Taiwan.

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