Exploring Marketing Research(英文版)(ppt 24頁)

Exploring Marketing Research(英文版)目錄：
1、Defining Problem Results in Clear Cut Research Objectives
2、What is Exploratory Research?
3、Why Conduct Exploratory Research?
4、Concept Testing
5、Categories of Exploratory Research
6、Experience Surveys
7、Secondary Data Analysis
8、Case Study Method
9、Pilot Study
10、Projective Techniques
11、Word Association
12、Focus Group Interviews
13、Group Composition
14、The Moderator
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