Analyzing Consumer Markets and Buying Behavio(英文版)(ppt 17頁)

Analyzing Consumer Markets and Buying Behavio(英文版)目錄：
1、Simple Response Model
2、Model of Buying Behavior
3、Cultural Factors
4、Social Factors
5、Influences on Consumer Behavior
6、Psychological Factors
7、Maslow’s Hierarchyof Needs
8、Four Types of Buying Behavior
9、Consumer Buying Process
10、Decision Making Sets
11、Review
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