Product Strategy(英文版)(ppt 24頁)

Product Strategy(英文版)內容提要：
At a glance
1、Define product and major classifications of products and services
2、Understanding individual product decisions
3、Explain the decisions of developing product lines and mixes
4、Define the steps in the new-product development process
5、Describe the stages of the product life cycle
……
Product
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
……
Elements of a Product mix
1、A product item is a specific model;
2、A product line is a group of related product items.
3、A product mix is all a firm’s product lines.
Width
length
consistency
..............................