服務營銷英文翻譯(doc 9頁)

服務營銷英文翻譯內容提要：
Road Service Marketing
Enterprises to continuously create value of the process is a "value added" of the process. Brand value so that the main measures : First, through value-added packaging; Second, through value-added services; Third, through spokesmen value; four consumer loyalty is driven by the value. Marketing has also entered service integration era, which read, mostly, a lack of planning for the services marketing, will only increase operating costs and reduce efficiency, increase opportunities for customers to defect, enterprises must learn marketing products such as marketing services.
Service brands
Producers not only to the enterprise brand, product brands, but also to build service brand, and the three are mutually supportive, IBM (IBM is service), Haier (sincere forever), which is to create the biggest beneficiaries. For many industries, especially high-tech industries (such as home appliances, IT, automotive, and other industries), build service brand has become a top priority, this is a long-term competitive advantage is the "compulsory." Customers not only pay attention to the overall quality of products, but also includes marketing services, quality, Brand sales service value-added products have become an important component of that market competition has become the focal point. If PLUS (plus) of the projector, "she added 24" liberation truck "moving services" wave server "360 ° expert services," Legend's "sunshine services, and so on." Meanwhile, some enterprises are still against the establishment of a service brand of professional service providers, into the image identification system establish a diverse sales platform, and the system, integration of brand promotion, brand services domains.

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