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植入廣告相關資料(英文版)(ppt 18頁)

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廣告傳媒
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植入廣告, 英文版
植入廣告相關資料(英文版)(ppt 18頁)內容簡介

植入廣告相關資料(英文版)內容提要:
To achieve the subtle promotion it deliberately(故意地) place products or logo in television drama,games .
It much better than hard selling because the audience is disgusted with the advertising.
Types of product placement:
Real implanted
Style implanted
Overall implanted
Cultural implanted
South Korean drama “dae jang geum”
(大長今) is a typical example. With the introduction of Korean food , acupuncture(針灸) method,south Korean clothing, architecture, moral, the Korean culture analogism,it start known by the audience.



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