營銷策略管理英文(2)(ppt 45頁)

The External Environment: Opportunities, Threats, and Industry Competition, and Competitor Analysis

The External Environment
External Environmental Analysis
General Environment
Industry Environment
Five Forces Model of Competition
Five Forces Model of Competition
Threat of New Entrants
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat of Substitute Products
Intensity of Rivalry
High Exit Barriers
Strategic Groups策略性群組
Competitor Environment
Competitor Analysis

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